Analysis of China's Hardware Pipe Fittings Industry Distribution in 15 Years

Moscow is a distribution center for goods throughout Russia and even Eastern Europe. Chinese companies often set up operations in Moscow and need to bear high costs. At the same time, some companies have been pursuing short-term interests and injecting mixed commodities into the Russian market, thereby damaging the "Made in China" reputation. To this end, Longwan Foreign Trade and Economic Cooperation Bureau and Russia's Alimah Co., Ltd., rented a mall in the Moscow building materials market, opened a long-running exhibition hall, and now has more than 10 companies such as Wenzhou Boden Electric Co., Ltd. to register.

According to Wang Haiyuan, head of the Longwan Foreign Trade Promotion Center, the “Long-term Exhibition Hall for Chinese Commodities” can provide enterprises with one-stop services such as sample exhibition halls, website exhibition halls, and office-style services. At present, the physical exhibition hall is being renovated, covers an area of 100 square meters, can accommodate 70 to 100 businesses, mainly display Longwan plumbing? Hardware? Electrical switches? valve? Pipe fittings and other products. In order to avoid vicious competition, there are no more than three leasing companies in the same style of exhibits. Each exhibitor can set up a short-term or long-term exhibition hall as required. The cost for each hall is 15,000 yuan a year. The first year will be given a subsidy of 10,000 yuan. The network exhibition room synchronized with the physical showroom is also under preparation.

A related person from the Longwan District Foreign Trade and Economic Cooperation Bureau stated that the district is also actively pursuing another overseas cooperation project, the Costa Rica China Product Industry and Trade Park, and that the cooperation between the US Open E-Commerce Company and Longwan District's export products has also been further discussed.

In the era of faster and faster information dissemination, “wine fragrance is also afraid of a deep alley”, for all industries, companies are no exception. Even with the most solid products as the basis, brand marketing is essential, and Ou Sheng Hardware is such that, apart from making solid products, marketing is also worth noting. In terms of creativity and thinking, it occupies a leading position in hardware companies.

Layout Network Leads New Trends in Marketing

With the advent of the global Internet era, China has more than 800 million Internet users. The Internet is a huge space. Although online marketing has gradually emerged in recent years, it gradually replaces traditional advertisements in certain aspects and provides a huge platform for companies or individuals who need to do marketing. Through the power of the Internet to expand its popularity to sell products, Ou Sheng Hardware is quite innovative in Internet marketing.

Ou Sheng Hardware official website

Ousheng Hardware first started with the official website. In September 2011, Ousheng Hardware's official website was newly redesigned, new products and business updates were updated, and the company's basic information was displayed on the website. Followed by Weibo, WeChat and other mobile. The operation of the terminal is also steadily progressing. In addition, the online flagship stores and shops for sales are also hot, and there are currently multiple stores such as the Tmall flagship store and the HC store, which increase sales and visibility.

Ousheng Hardware has realized both brand and product promotion. Product promotion has increased product promotion through platforms such as B2C platforms such as Tmall. Brand promotion has mainly been through Ou Sheng Hardware and Huicong.com, and actively participated in The awards of various awards, such as actively participating in the brand event hosted by HC Hardware Network, were registered in 2011 and 2010 to participate in the selection, and in 2010 won the "top ten outstanding network operators", looking forward to Ou Sheng Hardware in the 2013 annual evaluation New honors.

The overall offline store layout market

In addition to promoting the brand through the Internet, Ou Sheng Hardware is unambiguously online, and there are nearly 300 direct sales and agency franchise stores throughout the country. Currently, they are mainly distributed in southern China, including Guangzhou, Quanzhou, Changsha, Nanjing, Suzhou and Weifang. , Taiyuan and other places, the current Ousheng hardware is the distribution of the northern market, balanced development, through the layout of the national market, comprehensively enhance business capabilities and visibility, to build a brand out of a solid step.

Ou Sheng hardware store layout

A few days ago Hubei Ezhou opened a grand store, and the manager, Shao Dan, also stated that during the period of rapid spread of Ousheng Hardware, the store was one of the highlights, interacting with the end user through the store, and various advertising elements during the opening period. Including balloon arches, stickers, POP advertising, promotional DM, road show stage, etc. have been effectively used, I hope the store is getting more and more prosperous.

Ms. Huang, general manager assistant, said that this is not enough, Ou Sheng Hardware will continue to work hard in the physical store, to enter the northern market is also taking into account the need to balance the national market, after the stability of southern China, the characteristics of the layout of the northern market, including products, Site selection, as well as recruitment agents are all in full swing. I believe this is a new challenge for Ousheng Hardware and it also means greater opportunities. We are looking forward to the new breakthrough of Ousheng Hardware.

Exciting exhibition marketing activities

The exhibition is an excellent place for enterprises to display corporate image, corporate culture, product ideas, and new products. It is also a platform for exchanges between enterprises, businesses, agents, and agents. It promotes brands and displays products, making good use of this resource. It is extremely important for enterprises. The exhibition investment is quite large, but it is more functional.

Ousheng Hardware Exhibition

According to statistics released by the industry statistics report of hardware fittings industry, Ousheng Hardware carries out brand marketing with unique creative thinking at each stage. Network marketing allows Ousheng Hardware to have a certain basis. Exhibition marketing is also a brand marketing of traditional hardware industry. An important channel, the exhibition will encounter hundreds of thousands of customers in a short period of time, leaving a deep impression on the audience. It is also extremely important for the product or the brand.

Ousheng Hardware actively participated in the exhibition and participated in the exhibition's innovation contest during the same period to demonstrate its strength. On November 26th, 2013, as the supporting event of China International Kitchen & Bath Expo, sponsored by China National Hardware Association, the kitchen kitchen and bathroom industry's authoritative event kitchen and kitchen innovation design contest was held at Shanghai New International Expo Center. As a well-known brand in the industry, Ousheng Hardware has independently researched and developed royal family 24K gold copper towel rack products that have been approved by kitchen and toilet industry standards experts, well-known kitchen and bathroom products designers, kitchen and toilet industry senior distributors, media representatives and other authoritative people. Unanimously praised, won the "Innovation Product Award." In order to demonstrate the contribution of Ousheng Hardware to the decorative hardware industry.

At the booth, in order to retain the hearts of the audience, Ousheng Hardware has achieved the purpose of interacting with the audience through various interactions, including exquisite products, brilliant models, and live painting, which not only attracted many eyeballs, but also reached the scene. The purpose of the exchange of people.

On the way to growth, Ousheng Hardware not only conquers the market with elegant and exquisite products, but also enhances its popularity through various forms of innovative marketing and lays a solid foundation for long-term development.